Can careless online reputation management can hurt and spoil your online business? You must believe and thrust that negative comments and feedback found by people doing a Google search of you or your business is no laughing matter. Not having the answers or solution to this very important issue years ago completely put out a lot of small business owners and online marketers. With that as background and experience, what many have learned over the last couple of years has been incredibly crucial. The following are the 5 major mistakes you have to avoid when performing reputation management for your business or website:
1. Not Being Mindful of the Weight of the Problem
Taking for granted the fact that seemingly harmless negative remarks on your search engine results page (SERP) will have great bad impact, is not a choice. A single damaging review on an online business or website’s first page can and will cost you low sales and leads, doubtful reputation and worse loss of your business.
2. Not Regularly Checking your SERP’s
If you are not consistently cautious, damaging statements will start appearing on your SERP’s to the all-important Google First Page. You must know that longer they are there, the more they will gain rank, Google relevance, and authority. So, you must check constantly.
3. Not Working Quickly Enough
You must know that abusive comments and feedbacks are like cancer, so the sooner you take steps to correct the problem, the more quickly a professional reputation management company can finish off the problem. Allowing the negatives to intensify relentless can make the process more continued and pricey.
Unfortunately, people searching your name will predictably incline toward negative remarks which is exactly you don’t want. It is always smart to handle bad comments and feedbacks appearing anywhere in your first ten SERP’s quickly and absolutely.
4. Managing Reputation Management Company Issues “In-House”
Businesses too often think that their Webmaster or IT department is capable of real reputation management solution but they are not. An online business or company will be much better served hiring a credible company who is expert specifically in reputation management solutions.
5. “Reactive” Reputation Management
Most people wait until they are identified with cancer before getting the right and thorough remedy about having a healthy lifestyle. Cancer prevention and healthy living should be a dedicate concern long before one receives bad report.
Likewise, reputation management services should be aggressively worked on long before negative comments remarks starts to spread on the web. A credible and healthy first page is one packed with Google-strong, high-authority, good web sites, pages, and links that are well-placed, hard to remove, and in place well BEFORE a problem ever exists. Your first SERP is much likely to be crashed by sniper’s remarks if it is proactively defended beforehand.
Be serious and vigilant about your reputation management. Don’t be an arrogant or careless with regards to the content of your search engine results pages (SERP’s). It is very important to take note of these 5 tips in order to be successful on your branding and marketing.
25 Apr 2014