What is your opinion of the A.J. Pierzynski signing?
MJH on accountability
It has been a slow decline for about 4-5 years now they try to make it better but every thing they do makes it worse. The writers are oblivious to real sports they read a national column and rewrite it pretty much it is a joke. Now they took over dfw sports beat on foxsportssouthwest and made it sports day on air now brady tinker left and it sucks.
on the brightside no more JJT...... oh wait..... he's even closer now. ugh
What is this DMN you speak of? You mean the idiotic newspaper who believes the solution to the newspaper crisis is to put their stories behind a pay wall? LOL. Right - I'm gonna pay real money to read their stuff. They're just digging their own grave.
The DMN has been a joke for quite awhile. The paywall's downright hilarious.
Screwing everything up is a skill-set, I think I have it as well as the DMN.
There is nothing worse than Gerry Fraley and Tim Cowlishaw talking about the Rangers. I take one look at the headline to the articles and I already know what kind of crap is going to be in it.
What are newspapers?
I don't think the pay wall is the problem, per se.
I think the problem is that there's no way for somebody who's solely interested in, say, having access to the SportsDay section, to be able to read that section without ponying up the full subscription price for the entire paper.
Regardless, I have no intention of subscribing. I just don't see the benefits outweighing the costs.
I have been reading DMN since I attained adult-hood. I subscribed until I moved to a place that the paper is no longer available. Where I live (Corpus Christi) you could only get the Sunday paper and that was hit and miss. When they went on-line I was ecstatic. I would pay something, but not $20 a month they want. I paid when the Cowboys section went behind a paywall several years a go for a few months. That was only about $20 per year. DMN needs to balance their price with demand and find a happy medium to enhance revenue. They are stupid to charge so much.
The problem they are trying to balance is generating revenue from selling automotive advertising and insert advertising, which requires hard copy newspapers be delivered to your home and what readers want which is online delivery. Online advertising especially with banner ads while somewhat effective is not nearly as expensive so therefore generates much less revenue for DMN. For an average Dallas auto dealer 5 years ago would spend around $80,000 a month with the DMN alone. Now they spend $20,000.00 with Google and another $20,000.00 with AutoTrader and come out way ahead. No mater the industry (I just happen to know this one) and print is experiencing the same problem. DMN needs to get the price down to something reasonable and figure out a way to serve up the ads that used to be in the classified section in way that is both non-intrusive yet easy for readers to find and use. Here is the other thing that DMN is having trouble with it is extremely easy to trace whether online advertising is working. The amount of information an advertiser can glean from online traffic is astonishing and if a media source is not producing it stands out like a sore thumb.
Advertising is the bane of modern existence. It's mostly puerile, moronic, and insulting. I can't turn on the TV for 5 minutes without being bombarded with messages to buy this erection enhancer, or that feminine freshness solution. If I made a list, I would have about 10,000 different prescription drugs that I have to ask my doctor if they're "right for me" when I go for my next checkup. What's the worst is trying to watch a show or movie on TV, where you get it in 7 minute segments, wrapped around 2 or 3 minutes of advertisements, every effing 7 minutes. It just becomes too annoying for words.
Pop up ads on webpages are just as bad. I love the ones that take over your screen and make you search for the tiny, microscopic "x" to close it down. By the time that happens, I'm usually so grumpy that I don't even wanna look at whatever it was I was trying to read.
For me, the result of advertising is the opposite of what it intends to do. If I see an ad for a stupid beef supreme burrito at Taco Bell, I will never, ever buy a beef supreme burrito. I have a good memory too.
I can't think of one instance where something was advertised on TV or on the computer that I didn't already know about from... being ALIVE and AMERICAN. If I want to find a carpet cleaner, I can find one, and I know how to find a good one. I don't need some TV spot to tell me what to do. The fact that advertisements work - they must or they wouldn't exist - just proves to me that Americans for the most part are stupid, vapid, gullible, suggestible, morons who have little power to think independently for themselves.
Notify me of follow-up comments via email.